Our mission is to instill service thinking into the heart of the makers revolution.

We are a decentralized global incubator, powered by Service Design, built as a community and driven by entrepreneurship.  Our unique acceleration programs are based on service Design Sprints, short fast-paced projects combining Service Design and Silicon Valley entrepreneurial approaches. Our methodology is being used by companies like Cisco to instill human-centric and service-driven values into their Lean Startup approaches.

"The idea that you need to take care of viability first and then run tests to determine whether or not the proposal has value to the customer is wasteful. It is smarter to reverse this approach and anticipate what is valuable to people prior, and then go from there to refine the findings into viable models."
- Tenny Pinheiro :: The Service Startup - Design Thinking gets Lean (2013).

Entrepreneurship: awakening the spirit
We believe entrepreneurship happens when the refusal to accept the status-quo meets the realization that you are capable of doing something about it. 

Service: lens to see the worldTo us, there are no products. And what people used to call ‘products’ are actually avatars of services being provided. We believe that any source of interaction, be it an object, a digital interaction or output, or even a process, is a service at its core. 

Design: To THINK And make  To deliver real innovations, makers must first use Design Thinking to aim for value. A viable product no one wants is waste. And waste can't be considered lean by any measure.

Our B2B "Service Innovation by Design Sprints" program:

We take a grassroots, contagious, boundless and inside-out approach to help you and your development teams find their path to sustainable innovation. It's pretty easy and lean to start working with us. We've designed our B2B approach to favor intrapreneurs, the unsung heroes that want to change things but are running lean on resources. Contact us and we will find together a way to hack-into and bootstrap your innovative culture.

How our open-school programs work ?

Our open-school acceleration cycles are an intensive self-discovery and empowerment experience.
Students enroll in local labs individually. They then go through a learning journey that encompasses all five Service Innovation Domains, build a solution from scratch and present it at our DemoDay. The best-in-class are invited to join the HiveLab-Camp in Silicon Valley — an immersive experience where they meet with remarkable innovators, pitch to investors, have fun and connect with other Hivers.

Who usually enrolls at a HiveLab acceleration cycle:

We've been constantly attracting transdisciplinary leaders to our program, including but not limited to business executives, entrepreneurs, and designers.

Don't just take it from us. Listen to what our Alumni have to say.

We are proud of the transformative work we've been doing. With over 270 graduates and 7 generations of certified service designers so far, we are on our way to creating the biggest community of service designer-entrepreneurs worldwide.

Renato Endo
Service Designer
"The program goes beyond the content, which is great by the way and extremely useful if you are building or running a business. But to me, being able to meet and work along with people that are passionate about changing the world, and connect with this community for life is the best legacy of it."

Heitor Dias Murbach
Biotech Process Engineer

"In addition to all of the activities and methods learned, contact with incredibly driven people from different backgrounds is what make the program such a dynamic ecosystem that is perfect for personal and professional development."

José Albuquerque Zanforlin
Designer

"The program is opening up a universe that I thought only existed in my head. It’s served as a vast network of contacts, experiences, inspiration, and knowledge—indispensable in the professional transition that I’m going through!"

Arthur Ranieri
Business Consultant
"The program made me revisit many concepts, especially in regards to how my business could be relevant to my clients. Experiencing the design approach is transformative and helped me gain new ideas about new business models."

Otavio Falcão
Service Designer
"I feel in love with the service design approach to create services that Hivelab teaches. Its transformational and can really change people's lives for better."

Pedro Alberto V. Andrade
 Entrepreneur / Freelancer

"The experience is very enriching in the sense that it enhances our vision of the essence of design, making us begin to see design much more as an attitude and a mindset than as a title or a job."

Cauê Cunha Ribeiro
Designer
"I’m part of Generation 7 and I’ve already benefited more than I imagined just from having met great people and excellent professionals that share my ambition to transform the world for the better and to rethink economic models for the new economy."

Fernando  Kobuti
 Business Admnistrator

"It made me see the world through a different lens. I met people who sought the same change I do. I recommend it to anyone who wants solutions that are innovative, creative, and relevant to their users. It’s really worth it!"

Vinícius Alves
Designer

"It’s a one-of-a-kind and transformative experience. Hivelab has the strongest and tightest network that I’ve ever encountered, with incredible and committed people. The classes teach amazing content that I hadn’t seen before. In summary: Amazing!"

Walace Santana
Designer

"This is more than a school, it’s a network of contacts, knowledge, creativity, good vibes, and cocreation. Going much further than a traditional curriculum, we encountered a journey of surprises and constant renewal— a door to another world."

Estefânia Barsante
HR Manager

"My experience was very interesting. The classes are wonderful and the exchange of experiences and networking with the community are unparalleled. Service Design is a new world, one in which this program should be your guide and inspiration."

Fernanda Martins
 Advertising
"It is and amazing and transformative experience. If you are anxious to transform the environment around you and want to feel those butterflies and stay up all night trying to sort out new discoveries, this is the place for you. I won as a Young Lion (Cannes) applying the concepts I've learnt here."

Luciana Martins Souza Perez
Designer
"My experience at the school was a very cool exchange of experiences and networking with all involved. The school’s environment incites creativity as well as out-of-the-box thinking that puts you in others’ shoes."

Savana Pires
Business Executive

"It opened my mind to many innovative and new things that are going on in the world today. At Hivelab, I met and identified with cool people that are helping this movement make the world a better place to live."

Thiago Higa
Production Engineer

"I’m proud of being part of this. I don’t define Hivelab as simply a school or course, but as an ecosystem of real exploration of possibilities founded in basic human necessities and services for human beings."

Waldemar Anton Osmala Junior
Mobile Developer 
"After it I’ve become a more confident designer, I’ve discovered new ways of approaching problems with tools that help me resolve them. The teachers are excellent and each class leaves me wanting more."

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